Veralene Cheong

Founder & Principle Consultant · C9 GENYSYS

Marketing & Communications, BD/Partnerships, and Operations Leader

15+ years in MarComs, BD/partnerships, operations across AU/SG/APAC. Integrated Marketing & Communications Strategy: Integrated campaign planning, brand strategy & identity, cross-collaboration management, audience growth, performance optimisation Stakeholder & Senior Executive Engagement: Cross-functional leadership, C-suite advisory, agency and media partner management, regional governance and coordination Leadership & Mentorship: Strong leadership skills, promote career progression and development, upskilling/training, mentoring Digital & Omni-Channel Execution: Programmatic, display, paid, social, search, content marketing, digital platforms, MarTech ecosystems, traditional channels Performance Analytics & Reporting: Campaign measurement frameworks, data-driven insights, data visualisation, attribution modelling, ROI optimisation Operations & Governance: Commercial acumen (P+L & revenue responsibilities), KPI delivery, investment allocation and optimisation, crisis communications frameworks, CoE governance, media audits (Ebiquity/R3), partnerships/sponsorships negotiations