Khairul Helmi

Director · Lumoguide

Entrepreneur | Performance Marketing |

Performance marketing and digital media leader with 10+ years of experience across performance marketing, programmatic, ad technology, and commercial growth. Currently leading APAC programmatic growth at Assembly Global , driving regional media transformation and securing new business wins including Cycle & Carriage and OPPO within my first three months. Led digital growth initiatives for brands including Banyan Group,Lenovo, Mondelez International, Samsung Electronics and The Coca-Cola Company . Built ad tech generating SGD100K in 6 months , raised USD500K pre-seed funding, and won Programmatic Agency of the Year and Catalyst of the Year.